Promotional materials for "Ride with Russ," a public service campign for Commute Trip Reduction. The idea behind the campaign was to show that commute alternatives are possible for everyone, including busy executives and company owners. Already an avid bike rider, Russ Nobbs, owner of Rings & Things, volunteered to ride his bike to work, carpool, or work from home for a month to prove this point. Employees were encouraged to guess the number of times Russ would use a commute alternative to be entered for a chance to win a $100 gift card for a local bike shop.